I just read a very interesting article at the Globeandmail.com called Not enough Facebook friends? Buy them.
Similar to purchasing third party phone, mail and email lists, you can purchase 'friends' on facebook to try to connect with. The service will send a request to friend to the list first, I suspect this is what they consider their opt-in. If the person accepts, great. If not, no harm done...so you think?
What can go wrong?
- spamming. If you do this once, for one of your products, it may work fine. However, if you want to use this more than once, with the same target audience, you will land up spamming the friend request.
- how did they get your name anyway? Transparency is key if you are going to try this method.
Thursday, September 03, 2009
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