paid bloggers, tweeters and such should also be adopted my marketing
agencies and departments. Believe it or not, this also applies to
internal communications as well.
I have been in many a meetings where colleagues believe that this is
okay, especially on sites they are advertising on already.
But, your audience isn't stupid. It is clear and many times obvious
when a community member is not authentic. You will lose more than you
gain.
http://media.prsa.org/article_display.cfm?article_id=1370
Via @shel
http://shelholtz.com/prsa-condems-growing-use-of-online-deception
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