Sunday, March 15, 2009

SXSW09 Lessons in Community Management

Panel:
Flickr
Current TV
Etsy
MetaFilter
YouTube

How do you handle censorship?

YouTube is a platform for speech. They try to accommodate as much as
possible. Are things lawful? What is the user experience? You want to
be socially responsible.

Current TV - they don't have an agenda and this is often hard to let
ppl know this. Often, conversations have to happen as to why content
has to be taken down.

Transparency is key. Finding a balance with what ppl can say. Having
community guidelines helps put a voice to it.

How do try to maintain your sanity?

Etsy - need to believe in your community. Dont let haters get you down.

Current TV - weekly town hall chats with community.

YouTube - criticism is good. It is hard when ppl are loud and
persistent. If ppl know why something was removed, it helps decrease
more. Look at the positive as well.

When not to respond?

Flickr - there can be value not responding as well. Others know if
ppl are being crazy.

What advice would you give to start or participating in a community?

Current TV - respond. Allow multiple ways for feedback. You have to
make a promise to the dialogue. You can set some limits but you need
to talk back.

Etsy - focus on internal communications. Make sure teams are talking
to one another. Be ready to hear feedback and give feedback even if
it is not what they want to hear. Ppl will use the site they way they
want to.

YouTube - understand what you want the community is about but know
that the community will change over time. You have to grow with it.
Try to recognize these trends. Realize you will have to adapt your
product, services and policies as the community evolves.

MetaFilter - just don't be a jerk. Be able to explain the rules and
why you think those rules are there. If they get it, they become part
of the solution. Make sure you have public feedback. It can be scary
but ppl will trust you.

How do you get first time visitors to become engaged?

Flickr - you get what you give.

Current TV - try to reach out and help provide pointers

On most sites, you have to log on to rate or provide feedback.

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