SXSW09 How to protect your brand without being a jerk

Note: this session was too legal heavy for me so notes may not be as
good. :(

Panel:
EFFS
HIQI media
Funkybrowngirl
VLA
Creative Commons

How do you deal with piracy?

Make sure everything is registered so there is no confusion of owner.
Part of exanding your brand is ppl copying you.

How are you going to police your work? It is important to monitor
your mark.

What do you do if someone is stealing from your site?

Copyright law allows you to send a takedown notice. The person who
put it up can counter notice.

If you go after pirates material, ISP or webservices will take it down
immediately.

In clear cut cases, this is not a problem.

How deep does the process go?

There are different ways to group items so you don't have to copyright
everything. You might want to spend more time registering items of
greater importance.

You cannot copyright an idea.

Understand what aspects belong to you and what you don't have to worry
about.