Direct to Consumer - aka D to C
It must be the lunar eclipse tonight because it seems as though many of the feeds I received today are on the same wave length in some shape or form - Direct to Consumer (DtoC).
It started off with The Client Side post on Get Out of Media, Get into Marketing where Michael highlights the Radiohead's DtoC strategy for their latest (and very good) disc In Rainbows.
Second was the Freakonomics post, Free Books on the Internet: HarperCollins, Oprah, and Yale Join the Fray, which speaks to whether or not free books will translate into higher book sales...how about higher speaker tour sales?
Thirdly, for go time consuming focus groups or expensive third party polls (not always), and try out Google Docs Spreadsheets where you can ask questions to those who have an email and the response will be gathered in a nice spreadsheet. You can also monitor it via a gadget on your iGoogle page.
It started off with The Client Side post on Get Out of Media, Get into Marketing where Michael highlights the Radiohead's DtoC strategy for their latest (and very good) disc In Rainbows.
Second was the Freakonomics post, Free Books on the Internet: HarperCollins, Oprah, and Yale Join the Fray, which speaks to whether or not free books will translate into higher book sales...how about higher speaker tour sales?
Thirdly, for go time consuming focus groups or expensive third party polls (not always), and try out Google Docs Spreadsheets where you can ask questions to those who have an email and the response will be gathered in a nice spreadsheet. You can also monitor it via a gadget on your iGoogle page.
posted by Michelle at 10:40 AM
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